What is YouTube SEO?
YouTube SEO is the process of optimising your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query.
Rather than trying to dip into every traffic source in YouTube analytics, I’ll be focusing on ranking videos in YouTube search and sprinkle a few tips to “double dip” your video rankings in Google search.
So I won’t be covering suggested videos, browse features, and other traffic sources.
Why Would You Advertise on YouTube?
YouTube has a huge following – indeed it enjoys more than 1.5 million logged-in monthly users. They watch YouTube on mobile devices for more than one hour a day on average. With the current popularity of Smart T.V.s, there has also been a rapid rise in watching YouTube on television sets.
It is also hard to ignore the fact that the YouTube search engine is second only to Google when it comes to search use.
With the power of Google AdWords behind it, it should be no surprise that YouTube is now a favourite medium for advertisers worldwide.
The only difficulty from a budgeting perspective is that there is no explicit price rate for YouTube ads cost. However, this is not any different from many other types of online advertising. The general rule online seems to be that you bid for advertising space and the highest bidder is typically accepted.
Why Videos are Awesome
Creating videos this way is similar to creating blog posts or landing pages for SEO, but a YouTube video has a few key benefits over blog posts. Firstly, YouTube videos rank in Google well, like really well. Since YouTube is owned by Google, and is already an extremely high authority site, chances are that a piece of content you put on YouTube will rank higher than your own site, especially if its new and doesn’t have much authority.
Posting content on YouTube also lets your content be discovered when people search
YouTube which is the second biggest search engine in the world, bigger than Bing and Yahoo. Optimising your videos to rank in Google automatically optimises them to rank in YouTube too so this brings in an additional traffic stream you would otherwise have missed.
But what is really great about ranking in Google search is that it’s search traffic, the best kind of traffic for a product like mine which is solving a very specific pain point for businesses. This kind of traffic brings us customers from huge enterprises which I otherwise would have had a hard time identifying and marketing to.
Second largest search engine
Did you know that YouTube is the second largest search engine after Google? As a Google product, YouTube has climbed to the top with over 4 billion videos being viewed every single day and a staggering 60 hours of video getting uploaded every minute. Uploading and marketing your videos on YouTube can help give your content visibility in both YouTube and Google search.
A YouTube channel serves as a hub for all your companies video content, allowing you to present your product, service or mission to a platform that sees over 800 million unique users visit each month. Today we’ll explore four ways to optimise your YouTube channel to ensure your videos are being discovered, watched and shared by looking at examples from existing innovators.
Although YouTube is the second largest search engine, it is still a largely untapped source of traffic. But with 4 billion video views per day and a staggering 300 hours of video content being uploaded every minute, YouTube has topped the charts when it comes to video marketing.
And adding to this the fact that Google includes YouTube videos in its search results, it would be fair to say that optimising your video content can dramatically increase your visibility online.
- Display ads – these appear to the right of the feature video, above the video suggestions list – on the desktop platform only.
- Overlay ads – these are semi-transparent overlay ads that appear on the lower 20% of your video – on the desktop platform only. These can be either image or text ads
- Skippable video ads – the most common type of YouTube ad. These are the ads you see before during or after a video which a viewer can skip after 5 seconds
- Non-skippable video ads – these are video ads that viewers must watch before they can view the main video. There is an extended version, with 30-second ads, but YouTube is about to phase these out due to their unpopularity. Non-skippable videos are more typically 15-20 seconds in length.
- Bumper ads – these are non-skippable videos up to 6 seconds which a viewer must watch before seeing the main video
- Sponsored Cards – these provide content relevant to the video, for example, products featured in the main video
The video ads are sometimes called TrueView video ads. YouTube has simplified their ad naming recently. They have split their ad types into TrueView in-stream ads and TrueView video discovery ads.